Buyer persona: Woman aged 60+, focused on healthy aging, mobility, bone health, and independence.
Buyer's Journey Stage: Awareness
Target Keywords: Healthy ageing for women, strength after 60, bone and muscle health for seniors.
Many women in their 60s begin asking new questions about their health. Not questions about appearance or performance; but about living well.
These questions are natural. Aging brings change, but it does not have to mean losing strength, confidence, or independence. With the right support, the body can remain capable and resilient well into later life.
This article looks at what changes after 60, why strength matters, and how simple movement supports healthy aging.