fashion storytelling
minimalist fashion
BP : Joanna Miller, 42
Journey Step : Decision
Head : At-home fitness app
Tail : Fitness app for busy moms, at-home workouts for moms
This content is part of a students project at UCLA Extension. Any logos used might be slightly changed to indicate that this document is NOT a communication from the company represented by the changed logo. Any statements made in this content are the statements of the UCLA student and not of any company. This statement is made so that any reader will understand this document is part of a UCLA student project and NOT a communication from any existing company.
Feeling like there´s never enough time for you?
If you´re a mom dealing with work calls, meal preps, school pickups, and endless to do-lists, you have probably asked yourself this question more than once :
"How am I supposed to work out when I barely have time to breathe?"
We get it. You´re not lazy or unmotivated, you´re just busy. Really busy. And thats exactly why traditional fitness schedules doesn´t work for moms like you. This is where PULSE, a fitness app designed specifically for busy schedules, changes everything. 
Why traditional fitness plans fail busy moms
Most fitness programs assume you have :
- An uninterupted hour
- Acess to a gym
-
Energy at the end of a busy day
Realistically, none of that is possible when you´re balancing :
- A demanding job
- Kids with their own schedules
- Household responsibilities
By the end of the day, fitness feel like another obligation, not self care.
The real problem isn´t time, its flexibility
Busy moms don´t actually need more motivation, they need a system that adapts to real life. And thats exactly what PULSE was built for. 
What makes PULSE different for busy moms?
PULSE isn´t a generic, basic fitness app. It´s designed to adapt to YOUR life.
Here´s how it fits into your everyday life :
- 10-30 minute workouts you can do anytime
- No gym required, just your phone and a little space
- Low impact options available for tired days
- Flexible scheduling, pause, restart and swap workouts
Instead of adjusting and adapting your life around fitness, PULSE adapts to your life to fit into the cracks of your day.
"But will short workouts actually make a difference?"
This is one of the most frequently asked questions, and it´s a fair one.
The answer? YES, when done correctly and consistently. Here at PULSE we say that the best workout is the one that actually gets done. And by focusing on efficient movements, full body routines and sustainable progress we make sure it will. You don´t need to work out for longer, you just need to work out smarter. And actually work out.
Benefits moms notice first when using PULSE
Most moms don´t start using PULSE to get "shredded". They start because they want to feel better in their body. From the inside out.
Within weeks, users report :
- More energy throughout the day
- Feeling better without burnout
- Better sleep
- Improved mood
Why thousands of mom choose PULSE over other apps
There are hundreds of fitness apps out there, so why do moms keep choosing PULSE?
The answer is simple. PULSE is designed specifically with busy schedules in mind. Therefor there is no pressure to be perfect. We also understand that some days it´s just not possible to find the time, even if it´s just 30 minutes. Thats why we have made it easy to restart after missed days and we encourage process, not punishment. PULSE is also made of realistic goals that fit family life and that you can actually achieve. PULSE not only understands that consistency looks different when you´re raising kids, we celebrate that.
How PULSE fits into a real mom schedule
Here´s a realistic example of how you as a busy mom could interpret PULSE into a regular day in your life.
Morning : 10 minute energizing workout before the kids wake up
Lunch break : Quick stretch or stress reset session
Evening : Optional low impact workout while dinner is in the oven
No pressure, no all or nothing-mindset, you simply choose what works that day.
Is PULSE right for you?
If you´re a mom who has tried (and quit) fitness plans before, wants results without burnout and needs flexibility, not perfection then YES. PULSE was built for you.
"How can I stay healthy when I dont have the time?"
You don´t need more hours, you need a fitness app that respects your life. You need PULSE.
PULSE proves that even the busiest mom has time, when fitness actually works with you, not against you.
Ready to start? Your health matters, and it doesn´t have to come last anymore. Join PULSE today.
